Newest Version of Chrome Brings New Best Ad Practices

Chrome Best Practice Ads | Magnifyre

Last week, Business Insider published an article outlining Google’s plan to block certain types of ads. And since we do ads, we thought we’d shed a little light on how this might affect small- and medium-sized businesses as they develop and execute their digital marketing plans. In case you missed … Read More

Map Out Your Digital Strategy with Inbound Marketing

Inbound Marketing | Digital Marketing Agency | Magnifyre
Inbound marketing isn’t just a buzzword. It’s buzzworthy for a reason. When compared to a typical outbound strategy, a carefully crafted inbound marketing strategy can cost 62% less per lead. This is because you’re targeting the right people at the right time. Outbound vs. InboundOutbound marketing gives brands a one-way ... Read More

5 Tips to Make the Most of Your Nonprofit Digital Strategy

Digital Marketing Nonprofits | Magnifyre

Americans gave more than $373 billion to nonprofit organizations in 2015, a 1.6% increase over 2014. And in 2016, overall online revenue grew by an astounding 19%. This shows there’s no question about whether the money is there. The real question is: how can you create a digital strategy that … Read More

Computing the ROI of Digital Marketing for Nonprofits

Nonprofit Digital Marketing ROI | Magnifyre

Working in the nonprofit industry means you have to wear many hats. It also means you probably have highly scrutinized budgets and a lean team doing the work of many. You’re busy helping others and donor dollars are supporting your cause. It’s no surprise that allocating funds for marketing efforts … Read More

360-Degree Video Case Study

360 Degree Video Case Study | Magnifyre

Look and you see a dancer spinning on pointed ballet shoes. Listen and you hear a piano and violins quietly playing in sync with her movements. Tilt up to see lights shining down on you. Spin around to find a empty concert hall with rows upon rows of open seats. … Read More

Targeted Facebook Advertising to Drive Awareness

Facebook Ads for Non Profit Awareness | Magnifyre

Highly targeted advertisements are the quickest way to grow a nonprofit’s digital community of supporters and increase awareness. In May, we started working with UnBound Mongolia to increase awareness on the issue of human trafficking in Mongolia and build their community of Facebook supporters. Mongolia ranks number 16 in the world for … Read More

3 Metrics to Measure Your Content Marketing Strategy

Content Marketing ROI | Magnifyre

So you decided to start producing content. You put together a content calendar, your trigger finger is ready to press “publish” on your first blog post and you can’t wait to see new customers pouring in through your doors. WAIT! Do you have a measurement plan in place? Most business owners and marketers now … Read More