Brand Storytelling for Small Businesses

Once upon a time, it was possible to put an ad in your local paper and know that people were going to see during their coffee break or morning commute. This probably seems like a distant memory. People now begin their days before they even get out of bed, scrolling … Read More

Put your best face forward with Facebook ads

Facebook boasts more than 2.2 billion active users, so when you’re looking for an audience, it’s a great place to start. But how do you reach the right people, and engage them in a memorable way that gets results? The answer is simple: a carefully crafted ad strategy. In this … Read More

5-Step SEO Assessment for Small Businesses

As a small business owner, you have plenty to worry about, so it’s important to find marketing tactics that give you the most “bang” for your buck. Fortunately, once you get your website in top shape, there are things you can do to drive traffic. Enter the SEO self-assessment for … Read More

11 Tips to Make Your Business Website Baller

It’s not enough just to have a business website, even though that’s the “cost of entry”. Follow the tips below to add more you to your site, bringing in authenticity and helping you stand out to potential customers and followers. 1. Enlist help If you’re a small business owner with … Read More

Google AdWords Expanded Targeting Capabilities Improve Local Focus

Google announced at the beginning of this year that AdWords marketers could start using phone numbers and mailing addresses to reach their potential customers. Because many of the small and medium businesses we serve are looking to target residents in their respective geographic areas, this was music to our ears. … Read More

WWW: Which Website Builder & Why

When you have an old or outdated site on your hands, making the first move towards a refresh is usually the toughest part. Where do you begin? And with so many website builders out there, knowing which one is right for you takes a little bit of homework. In this … Read More

How Facebook News Feed Changes Could Shake Up Your Strategy

In late January, Facebook announced some news feed changes that could majorly affect the brands and businesses currently publishing ad content to the platform. In a statement from Facebook, the company shared that it will now prioritize “posts that spark conversations and meaningful interactions between people” and “posts from friends … Read More

Newest Version of Chrome Brings New Best Ad Practices

Chrome Best Practice Ads | Magnifyre

Last week, Business Insider published an article outlining Google’s plan to block certain types of ads. And since we do ads, we thought we’d shed a little light on how this might affect small- and medium-sized businesses as they develop and execute their digital marketing plans. In case you missed … Read More

Map Out Your Digital Strategy with Inbound Marketing

Inbound Marketing | Digital Marketing Agency | Magnifyre

Inbound marketing isn’t just a buzzword. It’s buzzworthy for a reason. When compared to a typical outbound strategy, a carefully crafted inbound marketing strategy can cost 62% less per lead. This is because you’re targeting the right people at the right time. Outbound marketing gives brands a one-way communication avenue. … Read More

5 Tips to Make the Most of Your Nonprofit Digital Strategy

Digital Marketing Nonprofits | Magnifyre

Americans gave more than $373 billion to nonprofit organizations in 2015, a 1.6% increase over 2014. And in 2016, overall online revenue grew by an astounding 19%. This shows there’s no question about whether the money is there. The real question is: how can you create a digital strategy that … Read More