Put your best face forward with Facebook ads

Facebook boasts more than 2.2 billion active users, so when you’re looking for an audience, it’s a great place to start. But how do you reach the right people, and engage them in a memorable way that gets results? The answer is simple: a carefully crafted ad strategy. In this … Read More

Google AdWords Expanded Targeting Capabilities Improve Local Focus

Google announced at the beginning of this year that AdWords marketers could start using phone numbers and mailing addresses to reach their potential customers. Because many of the small and medium businesses we serve are looking to target residents in their respective geographic areas, this was music to our ears. … Read More

WWW: Which Website Builder & Why

When you have an old or outdated site on your hands, making the first move towards a refresh is usually the toughest part. Where do you begin? And with so many website builders out there, knowing which one is right for you takes a little bit of homework. In this … Read More

How Facebook News Feed Changes Could Shake Up Your Strategy

In late January, Facebook announced some news feed changes that could majorly affect the brands and businesses currently publishing ad content to the platform. In a statement from Facebook, the company shared that it will now prioritize “posts that spark conversations and meaningful interactions between people” and “posts from friends … Read More

Map Out Your Digital Strategy with Inbound Marketing

Inbound Marketing | Digital Marketing Agency | Magnifyre

Inbound marketing isn’t just a buzzword. It’s buzzworthy for a reason. When compared to a typical outbound strategy, a carefully crafted inbound marketing strategy can cost 62% less per lead. This is because you’re targeting the right people at the right time. Outbound marketing gives brands a one-way communication avenue. … Read More

3 Metrics to Measure Your Content Marketing Strategy

Content Marketing ROI | Magnifyre

So you decided to start producing content. You put together a content calendar, your trigger finger is ready to press “publish” on your first blog post and you can’t wait to see new customers pouring in through your doors. WAIT! Do you have a measurement plan in place? Most business owners and marketers now … Read More