How Facebook News Feed Changes Could Shake Up Your Strategy

In late January, Facebook announced some news feed changes that could majorly affect the brands and businesses currently publishing ad content to the platform. In a statement from Facebook, the company shared that it will now prioritize “posts that spark conversations and meaningful interactions between people” and “posts from friends … Read More

Map Out Your Digital Strategy with Inbound Marketing

Inbound Marketing | Digital Marketing Agency | Magnifyre
Inbound marketing isn’t just a buzzword. It’s buzzworthy for a reason. When compared to a typical outbound strategy, a carefully crafted inbound marketing strategy can cost 62% less per lead. This is because you’re targeting the right people at the right time. Outbound vs. InboundOutbound marketing gives brands a one-way ... Read More

3 Metrics to Measure Your Content Marketing Strategy

Content Marketing ROI | Magnifyre

So you decided to start producing content. You put together a content calendar, your trigger finger is ready to press “publish” on your first blog post and you can’t wait to see new customers pouring in through your doors. WAIT! Do you have a measurement plan in place? Most business owners and marketers now … Read More