Put your best face forward with Facebook ads

Facebook boasts more than 2.2 billion active users, so when you’re looking for an audience, it’s a great place to start. But how do you reach the right people, and engage them in a memorable way that gets results? The answer is simple: a carefully crafted ad strategy. In this … Read More

5-Step SEO Assessment for Small Businesses

As a small business owner, you have plenty to worry about, so it’s important to find marketing tactics that give you the most “bang” for your buck. Fortunately, once you get your website in top shape, there are things you can do to drive traffic. Enter the SEO self-assessment for … Read More

11 Tips to Make Your Business Website Baller

It’s not enough just to have a business website, even though that’s the “cost of entry”. Follow the tips below to add more you to your site, bringing in authenticity and helping you stand out to potential customers and followers. 1. Enlist help If you’re a small business owner with … Read More

Google AdWords Expanded Targeting Capabilities Improve Local Focus

Google announced at the beginning of this year that AdWords marketers could start using phone numbers and mailing addresses to reach their potential customers. Because many of the small and medium businesses we serve are looking to target residents in their respective geographic areas, this was music to our ears. … Read More

How Facebook News Feed Changes Could Shake Up Your Strategy

In late January, Facebook announced some news feed changes that could majorly affect the brands and businesses currently publishing ad content to the platform. In a statement from Facebook, the company shared that it will now prioritize “posts that spark conversations and meaningful interactions between people” and “posts from friends … Read More