How Facebook News Feed Changes Could Shake Up Your Strategy

In late January, Facebook announced some news feed changes that could majorly affect the brands and businesses currently publishing ad content to the platform. In a statement from Facebook, the company shared that it will now prioritize “posts that spark conversations and meaningful interactions between people” and “posts from friends … Read More

Computing the ROI of Digital Marketing for Nonprofits

Nonprofit Digital Marketing ROI | Magnifyre

Working in the nonprofit industry means you have to wear many hats. It also means you probably have highly scrutinized budgets and a lean team doing the work of many. You’re busy helping others and donor dollars are supporting your cause. It’s no surprise that allocating funds for marketing efforts … Read More

Targeted Facebook Advertising to Drive Awareness

Facebook Ads for Non Profit Awareness | Magnifyre

Highly targeted advertisements are the quickest way to grow a nonprofit’s digital community of supporters and increase awareness. In May, we started working with UnBound Mongolia to increase awareness on the issue of human trafficking in Mongolia and build their community of Facebook supporters. Mongolia ranks number 16 in the world for … Read More