Google AdWords Expanded Targeting Capabilities Improve Local Focus

Google announced at the beginning of this year that AdWords marketers could start using phone numbers and mailing addresses to reach their potential customers. Because many of the small and medium businesses we serve are looking to target residents in their respective geographic areas, this was music to our ears. … Read More

Map Out Your Digital Strategy with Inbound Marketing

Inbound Marketing | Digital Marketing Agency | Magnifyre

Inbound marketing isn’t just a buzzword. It’s buzzworthy for a reason. When compared to a typical outbound strategy, a carefully crafted inbound marketing strategy can cost 62% less per lead. This is because you’re targeting the right people at the right time. Outbound marketing gives brands a one-way communication avenue. … Read More