Google AdWords Expanded Targeting Capabilities Improve Local Focus

Google announced at the beginning of this year that AdWords marketers could start using phone numbers and mailing addresses to reach their potential customers. Because many of the small and medium businesses we serve are looking to target residents in their respective geographic areas, this was music to our ears. … Read More

How Facebook News Feed Changes Could Shake Up Your Strategy

In late January, Facebook announced some news feed changes that could majorly affect the brands and businesses currently publishing ad content to the platform. In a statement from Facebook, the company shared that it will now prioritize “posts that spark conversations and meaningful interactions between people” and “posts from friends … Read More