WWW: Which Website Builder & Why

When you have an old or outdated site on your hands, making the first move towards a refresh is usually the toughest part. Where do you begin? And with so many website builders out there, knowing which one is right for you takes a little bit of homework. In this post, we’re breaking down three different builders—Wix, Squarespace and WordPress.

Wix vs. Squarespace

We’ll start by comparing the two more approachable options, Wix and Squarespace. Unsurprisingly, one of the biggest areas of difference between the two is the templates. Wix offers more than 500 templates that work across industries, while Squarespace has only 40. Still plenty to choose from, but decidedly much fewer options

One upside to Squarespace is that all of their templates are responsive, meaning they translate well between desktop, smartphones and tablets. Everything scales beautifully and the quality of experience doesn’t suffer based on screen size. Wix templates, on the other hand, aren’t necessarily responsive—but they have a mobile interface editor to help bridge that gap. Because you’re manually creating the mobile experience, you can easily hide information to further simplify for users on the go.

For those just starting out with web design, another area of concern is customer support. If you run into problems, you want to feel confident you can get the support you need—when you need it. Both Wix and Squarespace have dedicated customer support to resolve a gambit of different issues. When choosing between which is better in this regard, it really comes down to personal preference. Consider how you like to receive information. While both builders offer forums and support centers, Squarespace also has a live chat function during working hours. Even though Wix specializes in phone support and Squarespace has guarantees rapid response via email, both providers are readily available when you need them.

The next consideration is price. Overall, Wix is a little bit cheaper, but the price points are comparable. Wix also offers a free plan, but it comes with a not-so-subtle promotional bar at the top of your site, so visitors will see that it’s powered by Wix before anything else. This isn’t necessarily a problem, just a bit of an eyesore. You also won’t be able to create a custom domain name, so your URL will always include “wix.com”.

Depending on how much customer support you need, Squarespace might be of slightly better value with their guarantee of rapid response email support. If you’re paying a similar monthly rate, and you wake up in the middle of the night with a wild hair to fix your website, you’ll be glad you went with Squarespace.


What about WordPress?

The key difference is that WordPress is more than just a website—it’s a software package that must be installed on a web server, so unlike the other two builders, you can’t just visit their sites to get started. Even though WordPress is more complicated, it does offer greater flexibility and has broader customization capabilities. But with so many tools available, it can be daunting for beginners.

Navigating the different tools and customization options might not be time-efficient, especially if you’re a small business owner being pulled in many different directions. Your time is valuable and, chances are, you don’t have a schedule that allows you to leisurely learn the WordPress ropes. This may be something you prefer to leave to a professional–either an independent developer or agency.

Keep Magnifyre in Mind.

At Magnifyre, we use WordPress to create custom sites for small and medium businesses for less than most developers. We can do this because we have a small, remote team with top-notch digital chops. From strategy development, to writing and web design, we want your site to be a reflection of your business. And we don’t just create the site, we also find strategic ways to send traffic your way.

Contact us to learn more about our affordable packages, and how we can boost your marketing efforts in the digital space.

Ready to Get Started?

Want to learn more about how you can build an effective website to reach new and engaged audiences online? Contact Magnifyre today.

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